Monday, May 23, 2016

SEO Marketing Tips and Guidelines

SEO Marketing Tips and Guidelines

Best SEO Tips from SEO Marketing Agency in Philadelphia

SEO Marketing in Philadelphia PA

Choosing a Good Title

The most important part of creating a new page is choosing a good title.  The title is difficult to change later as it is the way the other pages make references to your new page.

Here are some guidelines:

1. Choose names that are unlikely to be needed for another purpose.  For instance, you could make a page for your favorite hints. 

2. Capitalize your page titles.  This is a style choice of course, but the choice has been made and the web will read more easily with a consistent style.

3. Do not concatenate all your words together. Those tittles are hard to read.  They could be auto expanded, but they aren't here.  Again this is a style and implementation choice.

4. Make undefined links whenever you think of a topic that could use some coverage in the web even if you aren't planning to define the page.  This way when the page or one like it is defined your writing is structured around page titles already. 

Header tags and SEO

Header tags are part of your page copy, as they are visible text for your visitors. While some might consider the alt attributes to be part of your page copy, others won't. They are taken into account by some search engines, but you need to remember that the primary reason for using them is for people with text only browsers, with images turned off, or with accessible browsers that are designed for the visually impaired.

So...make sure your alt tags are clear, consist and accurately describe the image they are attached to and you may experience higher search engine rankings.

Page Links and Linkbacks

Make it as easy as possible for other Web site owners to link you. One way is by creating a page that has ready-to-use "cut and paste" HTML linkback code that Webmasters can grab and add to their pages, if they want to link one of my sites. In fact, I have no problems at all with linkback partners who wish to directly link to a button or banner image that resides on my server.

The way I see it, if someone is willing to link a site of mine, then I'm certainly willing to pay for the necessary bandwidth. If you require people to actually grab a button or banner from your site and upload it to their site in order to link to you, then you're only adding another step. This may not seem significant. But I've found it can be for many site owners, particularly newbies. The fact is, most successful Web site owners tend to be busy and pressed for time. Anything you can do to save them an extra step is significant and, over the long run, will result in more linkbacks.

Another advantage of offering ready-to-use "cut and paste" HTML linkback coding is that you may find that a lot of Webmasters will link your site, simply because they like what you're offering. If you run a useful, worthwhile site, you'll find that a lot of other site owners will link you and not even ask for anything in return.

Google Sitemap

Sitemaps are a value internal linking structure to SEO Marketing. It also is very spider friendly and can increase the amount of pages indexed by the major search engines.

Google now offers a way to submit your own site map directly to their search engine.
There is a site out that is a fun parody on SEO, and it's also a great place to get a XML site map generated for free. This should just be a page that has all the urls on the site. Some sites like this one, use the menu as a sitemap as well.

Either way, if you don't have links on a site to a sitemap or a page with all your links your missing out on a lot of search engine activity.

I would suggest learning a little more about your server stats by visiting a site like our SEO Marketing to find out how you can tell when the search engines have spider on our SEO Marketing map and site.

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